Key Findings
Every accountancy business analyzed in London appears in at least one AI search engine.
Chatgpt recommends the most local businesses (60%), while Gemini is the most selective (32%).
Only 23% of businesses achieve high visibility (3+ engines). The opportunity gap is significant for those willing to optimize.
Visibility Distribution
Engine Breakdown
chatgpt
78
of 130 recommend
claude
60
of 130 recommend
gemini
42
of 130 recommend
perplexity
55
of 130 recommend
Businesses AI Engines Recommend
| Business | ChatGPT | Claude | Gemini | Perplexity | Engines |
|---|---|---|---|---|---|
| RSM UK | ✓ | ✓ | ✓ | ✓ | 4/4 |
| BDO LLP | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Azets | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Lazard | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Grant Thornton | ✓ | ✓ | ✓ | ✓ | 4/4 |
| EY | ✓ | ✓ | ✓ | ✓ | 4/4 |
| PwC | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Deloitte | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Mazars | ✓ | ✓ | ✓ | ✓ | 4/4 |
| EY (Ernst & Young) | ✓ | ✓ | ✓ | ✓ | 4/4 |
| BDO | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Bain & Company | ✓ | ✓ | ✓ | ✓ | 4/4 |
| PwC (PricewaterhouseCoopers) | ✓ | ✓ | ✓ | ✓ | 4/4 |
| RSM | ✓ | ✓ | ✓ | ✓ | 4/4 |
| UHY Hacker Young | ✓ | ✓ | ✓ | ✓ | 4/4 |
+ 115 more businesses
Key Insight
AI search engines are rapidly becoming the primary way consumers discover local accountancy businesses. In London, ENG, the data shows significant variation in which businesses AI engines choose to recommend. Businesses that invest in structured data, authoritative directory listings, and consistent online presence tend to appear far more frequently in AI-generated responses.
Methodology
This report aggregates data from real AI search queries run across ChatGPT, Claude, Gemini, and Perplexity. Each business was evaluated based on whether it appeared in AI-generated responses to common "accountancy" search queries relevant to London, ENG. Only 130 of 130 businesses analyzed are visible to at least one AI engine. Run a free audit to find out if yours is one of them.
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This report shows businesses that AI search engines currently recommend. Businesses with zero AI visibility are counted in aggregate statistics but not listed by name. Data sourced from real AI search queries across ChatGPT, Claude, Gemini, and Perplexity.