AI Search Visibility: Accountancy in London, ENG

Key Findings

Every accountancy business analyzed in London appears in at least one AI search engine.

Chatgpt recommends the most local businesses (52%), while Gemini is the most selective (0%).

Only 6% of businesses achieve high visibility (3+ engines). The opportunity gap is significant for those willing to optimize.

Visibility Distribution

High (3-4 engines)8 (6%)

Medium (2 engines)17 (13%)

Low (1 engine)105 (81%)

Invisible (0 engines)0 (0%)

Engine Breakdown

chatgpt

of 130 recommend

claude

of 130 recommend

gemini

of 130 recommend

perplexity

of 130 recommend

Businesses AI Engines Recommend

Business	ChatGPT	Claude	Gemini	Perplexity	Engines
KPMG	✓	✓	×	✓	3/4
Mazars	✓	✓	×	✓	3/4
Grant Thornton	✓	✓	×	✓	3/4
Moore Kingston Smith	✓	✓	×	✓	3/4
Deloitte	✓	✓	×	✓	3/4
BDO	✓	✓	×	✓	3/4
UHY Hacker Young	✓	✓	×	✓	3/4
RSM	✓	✓	×	✓	3/4
EY	×	✓	×	✓	2/4
RSM UK	✓	✓	×	×	2/4
PwC	×	✓	×	✓	2/4
Barclays	✓	✓	×	×	2/4
Moore Kingston Smith LLP	✓	×	×	✓	2/4
Makesworth Accountants	✓	×	×	✓	2/4
HSBC	✓	✓	×	×	2/4

+ 115 more businesses

Key Insight

AI search engines are rapidly becoming the primary way consumers discover local accountancy businesses. In London, ENG, the data shows significant variation in which businesses AI engines choose to recommend. Businesses that invest in structured data, authoritative directory listings, and consistent online presence tend to appear far more frequently in AI-generated responses.

Methodology

This report aggregates data from real AI search queries run across ChatGPT, Claude, Gemini, and Perplexity. Each business was evaluated based on whether it appeared in AI-generated responses to common "accountancy" search queries relevant to London, ENG. Only 130 of 130 businesses analyzed are visible to at least one AI engine. Run a free audit to find out if yours is one of them.

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Related Reports

Accounting in London

60 businesses analyzed

This report shows businesses that AI search engines currently recommend. Businesses with zero AI visibility are counted in aggregate statistics but not listed by name. Data sourced from real AI search queries across ChatGPT, Claude, Gemini, and Perplexity.