AI Search Visibility: Accounting in London, ENG

Key Findings

Every accounting business analyzed in London appears in at least one AI search engine.

Chatgpt recommends the most local businesses (55%), while Gemini is the most selective (0%).

Only 5% of businesses achieve high visibility (3+ engines). The opportunity gap is significant for those willing to optimize.

Visibility Distribution

High (3-4 engines)3 (5%)

Medium (2 engines)7 (12%)

Low (1 engine)50 (83%)

Invisible (0 engines)0 (0%)

Engine Breakdown

chatgpt

of 60 recommend

claude

of 60 recommend

gemini

of 60 recommend

perplexity

of 60 recommend

Businesses AI Engines Recommend

Business	ChatGPT	Claude	Gemini	Perplexity	Engines
HW Fisher	✓	✓	×	✓	3/4
Haines Watts	✓	✓	×	✓	3/4
DNS Accountants	✓	✓	×	✓	3/4
Crowe UK	✓	✓	×	×	2/4
Grant Thornton UK LLP	✓	✓	×	×	2/4
Crunch	✓	✓	×	×	2/4
PKF Littlejohn	×	✓	×	✓	2/4
Xero	✓	✓	×	×	2/4
Seedcamp	✓	✓	×	×	2/4
Buzzacott	✓	×	×	✓	2/4
GoSimpleTax	×	✓	×	×	1/4
Start Up Loans Company	×	✓	×	×	1/4
PKF Francis Clark	×	✓	×	×	1/4
Mazuma	✓	×	×	×	1/4
1st Contact Accounting	✓	×	×	×	1/4

+ 45 more businesses

Key Insight

AI search engines are rapidly becoming the primary way consumers discover local accounting businesses. In London, ENG, the data shows significant variation in which businesses AI engines choose to recommend. Businesses that invest in structured data, authoritative directory listings, and consistent online presence tend to appear far more frequently in AI-generated responses.

Methodology

This report aggregates data from real AI search queries run across ChatGPT, Claude, Gemini, and Perplexity. Each business was evaluated based on whether it appeared in AI-generated responses to common "accounting" search queries relevant to London, ENG. Only 60 of 60 businesses analyzed are visible to at least one AI engine. Run a free audit to find out if yours is one of them.

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This report shows businesses that AI search engines currently recommend. Businesses with zero AI visibility are counted in aggregate statistics but not listed by name. Data sourced from real AI search queries across ChatGPT, Claude, Gemini, and Perplexity.